Tea has always been an integral part of one’s life. India for the first time ever organised a tea carnival Chai Ho Jaye brought by the Indian Tea Association in collaboration with Tea Board of India on 23 August in the Capital. The two-day celebration was launched by Arun Narain Singh, Chairman, Indian Tea Association. The highlight of the occasion was a tea tasting ceremony by Krishan Katyal, Managing Director, J Thomas & Co Pvt Ltd who familiarised the audience with unique blends and properties of tea like Darjeeling Tea, Orthodox Assam and Nilgiri Tea, CTC and Green Tea in an interactive session. Also Read – ‘Playing Jojo was emotionally exhausting’NK Jain, Tea Scientist, was also present for an informative session on the health aspects of tea drinking. The carnival also gave an opportunity to witness live demonstration of tea inspired mocktails by mixologist, Kama. The show also featured activities conceptualised on infotainment related to tea include flash mobs, games and competitions. Speaking on the occasion Singh said, ‘This carnival is an initiative to connect the tea industry with our consumers. It will help us to create awareness as well as understand the consumer reaction. The array of activities is aimed to create a buzz that can sustain itself through social media interaction to carry the message of tea consumption further beyond the physicality of the event’.